At the Foothills of The Apuan Alps
We have been maestri norcini for four generations, since nonno Bruno, who was passionate and willing to rebuild his life after the second world war by starting a good and local business with his son Elso. Our business started in the post-war period at the foothills of the Apuan Alps, in the Valle del Serchio area, where large chestnut woods and farro fields are witnesses to an ancient rural tradition.
By using the simple ingredients that the land had to offer, Bruno and Elso made their business grow, first biking and then driving an old sidecar to the food markets of Garfagnana. In the 1970s, the business moved from a small place next to the train station of Ghivizzano to a much more suitable facility that would allow the growth of the enterprise. This was when Bruno’s nephew Rolando, entered the business, which he now runs together with his two sons producing the Antica Norcineria products.
Our family has become more and more specialised in the production and trading of typically traditional products like lard, sausage and soppressata, becoming a reference brand for all genuine product in Media Valle, Garfaganana and all nearby areas. Nowadays, we practice the country traditions passed on to us by our ancestors to promote a healthy and wholesome diet. Our passion and ongoing quest for quality is the same passion that drove our predecessors and allows us to carry on an incredible trade with the intent to bring excellent products, made with a combination of ancient knowledge and modern techniques, to the connoisseurs’ tables.
Our Mission Is Quality
The philosophy that guides us is the ongoing search for quality and respect for the old recipes and production methods. Thanks to this mission, shared by all the people working with us, we manage to produce excellent products which are “good” to consumers not only for their excellent taste, but also because they are not contaminated by intensive productions, just as Carlo Petrini’s philosophy “buono, pulito e giusto” (good, clean and right) states.